Communication of a design is critical for that design to be understood, accepted and ultimately wanted by clients
Whether it’s furniture design or the design of a specific room, the functionality and aesthetics of the design must marry perfectly and then also be communicated successfully for a business to thrive.
Humans rely heavily on visuals to make sense of new concepts, including designs. But, things such as proportion and dimensions can be challenging for some people to visualise using just their imagination. To facilitate communication and lighten the mental load on the client, a 3D render is a brilliant solution to convey the function and aesthetics of the design.
Ready Me A Render
A 3D rendering is the creation of a two-dimensional image from a 3D model. From animated cartoons to billboards and even your social media feed, you’re likely to come across a 3D-rendered image somewhere in your day.
3D rendering is less expensive than traditional photography in both time and money. Also, once a 3D model has been generated, a 3D rendered image can be created from any angle or perspective. For furniture designers or manufacturers, 3D renders can also be advantageous in that they have been shown to increase sales conversions and reduce product returns on e-commerce sites.
And, unlike a traditional photograph, a 3D render opens up opportunities for interactive content for online showrooms or portfolios. In the right file format, a 3D render can allow clients to manipulate an image to view it from every angle which is less data-intensive and considerably cheaper to produce than video.
Form And Function
Interior designers know that space can’t only look amazing; it must also be useful, safe and fulfil the client’s functional needs. A great benefit of a 3D render is the ability to show architectural and ergonomic solutions in detail. With the ability to show furniture in the exact size and in proportion to the dimensions of the room, details like traffic paths and storage solutions come to life far easier than with an ordinary 2D sketch. As an example, hidden storage can be shown closed in one render to highlight the space saved and then open in a different render to highlight how doors or shelving would appear.
Presenting Materials
Client wants to get the best sense of the look and feel of a design, whether it’s a couch or their dream bedroom. Renders allow for the presentation of materials down to the finest detail. A 3D render gives a true sense of the shimmer of a gold-plated handle or the texture of velvet fabric on a sofa so the client can really see the mood created by the design choices. It also helps that one can clearly visualise the difference between hard and soft materials and can see how they work harmoniously in the design.
Light It Up
Great lighting is both decorative and provides solutions to illuminate task areas. Lighting creates depth and height and draws attention to certain features and it has always been incredibly challenging to show lighting correctly in sketches. Additionally, designers must consider how their products will look in both natural and artificial light. One of the greatest advantages of 3D renders for showcasing function is the ability to control the lighting in the image. Designers have the freedom to show their products or interior concepts in natural or artificial light conditions with an accurate representation of depth and shadows. For interior design, it is wonderful to be able to render the same room design with different lighting moods presented in each image and have a happy client who knows exactly how the finished room will appear any time of day, night or even in different seasons.
Images That Speak Volumes
It is astounding and exciting that a 3D render can include aesthetics, context and comfort of use in one image. A picture that is like no other can truly bring a design to life and close the imagination gap of what a client sees for themselves now and in the future.
Contact Twinbru and let us show you the innovative possibilities for your design imagery.