Achieving business growth, growing sales, and improving customer engagement can be challenging and require careful attention to various factors. A key element is being able to differentiate your business from your competitors but customers are also increasingly looking for relationships and experiences that make them feel valued and engaged with the brand your business represents.
Embracing technological advancements and staying innovative is vital in today's fast-paced business landscape. Failure to adapt to new technologies and trends can hinder growth and engagement with tech-savvy customers. It also presents an opportunity to be an industry leader and usher more efficiently and excitingly for existing customers to interact with the business, along with a chance to show them a new way forward.
3D fabric textures as a business driver
Knowing and understanding the changing needs and preferences of customers is essential for tailoring products or services to meet their expectations. From the popularity of the “slow” movements in food, fashion as well and design, to the rapid adoption of e-commerce and the use of apps for purchases, the world is looking for carefully considered, high-quality, yet efficient solutions.
3D fabric textures meet all those requirements. Expertise and careful quality control ensure the highest standards are met by the digital twins of physical fabrics. They present a more sustainable option to traditional fabric sampling by reducing fabric waste. They are also efficient as digital fabric textures can be accessed and viewed on smart devices.
So, they are great but what does this mean for business enhancement?
Ensuring customer satisfaction, providing excellent customer service, and offering incentives for repeat business are essential to retaining customers in a competitive market. Aligning marketing efforts with sales strategies increases the chance of success. Using 3D fabric textures works for all these requirements. The result of incorporating this one solution into your existing business operation can drive sales and growth by reducing costs, presenting options in a shorter time, and improving customer communication and engagement.
Changing the business experience
If you’re a furniture designer or manufacturer, or perhaps you’re a fabric retailer, wouldn’t it be nice to showcase your products with the full range of applications, colours and designs? You can create a new showroom or sample book experiences virtually, using renders to present every possible option. No more expensive demo products or mock-ups - they can be digital. By giving your customer the ability to see all the colours or textures available in the fabric, you satisfy their curiosity and support them with your expertise, ensuring their needs are always met. This shows care and undoubtedly builds brand loyalty through more meaningful engagement.
Stand out from your competitors with an experience that is different from the norm. The best part is you won’t incur excessively higher costs for traditional marketing practices such as photoshoots, printing, or having samples on hand that go out but never come back. With great technology accessibility, you can create an AR or VR experience, potentially even an app for your brand that allows customers to see your furniture or fabric products where they are intended to be after the purchase. It makes shopping more fun and convenient.
Of course, the key to business growth is generating more value while minimising costs. When less physical labour, time or product is required to generate a sale, more sales can be achieved using simply a smartphone or tablet, so real growth is possible.
Selling reality, not a dream
You might think this is the future of business and far too out of reach. The truth is this technology, these solutions are available right now and can be utilised by businesses of various sizes. It’s adaptable and scalable, giving more businesses a chance to set the standard for their industry, just as Twinbru is doing with 3D fabric textures for the textile industry.