Imagine being able to showcase your entire furniture collection online with the same richness and realism as a physical showroom. That’s exactly what Douglas & Douglas achieved by partnering with Twinbru to bring their Ananas Collection to life through high-fidelity 3D renders. With the right tools and optimised workflows, designers can create realistic, flexible visuals faster than ever before – while maintaining the quality and craftsmanship their work demands.
What’s slowing you down?
Rendering bottlenecks affect every stage of the creative process. Whether it's dealing with unresponsive textures, long render times or jumping between software, inefficiencies add up fast. For teams like Douglas & Douglas, whose pieces are crafted with care and precision, these technical roadblocks risk compromising the customer experience online.
Manual texture mapping, inconsistent lighting and incompatible file formats are some of the most common workflow challenges. But they don’t have to be the norm.
Time spent tweaking poor-quality textures is time wasted. That’s why using high-resolution, pre-calibrated digital fabric textures from the outset makes a major difference. Twinbru’s 3d fabric textures are designed for photorealism; accurate reflections, realistic depth and true-to-life surface detail. Douglas & Douglas used these textures across multiple fabric and finish combinations, cutting out the guesswork and elevating the realism of each furniture render.
Workflow integration matters. With BlenderKit, designers can access Twinbru’s fabric textures directly inside Blender. No exporting, no manual mapping. Just a simple, searchable library built right into a visualisation platform used widely by creatives. This made it easy for the Douglas & Douglas team to apply authentic textures to their models and iterate quickly without technical friction.
Rendering speed and realism don’t need to be trade-offs. Tools like Chaos V-Ray combine powerful performance with industry-leading output, allowing designers to achieve both fast results and photorealistic visuals. Twinbru’s textures are fully optimised for use with V-Ray, drastically improving render times while maintaining consistently sharp, true-to-life details. This makes it the go-to solution for high-end projects, including those that require multiple material and lighting variations, such as the Ananas Collection.
For a deeper dive into how Twinbru textures can be used in real-time rendering and why they are a game-changer for V-Ray users, check out our blog on real-time rendering with Twinbru textures in V-Ray.
Build templates, organise file structures and set up reusable camera angles and lighting presets. Creating a consistent foundation improves collaboration and reduces time spent repeating the same steps. Teams like Douglas & Douglas benefit from this structure when rendering product variations across colourways, materials and finishes.
One of the reasons the Douglas & Douglas project stands out is the level of texture fidelity in each digital fabric twin. Their Ananas Collection, which includes a range of seating and lounging options, was visualised in 13 different configurations using digital fabrics that match Bru's physical fabrics.
Each render captured the subtle interaction of light on fabric, the depth of stitched details and the uniqueness of every material finish. The results are not only visually impressive, but commercially effective; bridging the gap between online product browsing and the tactile experience of in-store shopping.
The Douglas & Douglas story is a strong example of how optimised 3D visualisation workflows can translate craftsmanship into compelling digital experiences. Rather than relying on static product photos, their team now presents products from every angle, in every finish, with a high degree of realism that builds customer trust and engagement.
It also reduces the need for physical prototypes, saving both time and material costs. Their workflow has become leaner, faster and more scalable; without compromising on quality.
Great design deserves great presentation. With the right tools and Twinbru's fabric textures, teams can dramatically improve the speed and quality of their 3D renders. Whether you’re an independent designer or a growing studio, investing in workflow optimisation pays off.
From seamless texture integration with BlenderKit, to powerful rendering performance with V-Ray, and real-world proof from Douglas & Douglas, the message is clear: smoother workflows lead to sharper results.