Pitching interiors in 3D: A practical guide to winning over clients

Interior design proposals are no longer just about concepts – they’re about immersion. In today’s competitive landscape, the ability to communicate your vision clearly and convincingly is essential. Tools like Glyph, which allows clients to visualise 3D fabric textures in their own spaces through augmented reality, and Mattoboard, which makes sharing interactive material boards effortless, are changing the game. These innovations make your proposals more tactile, immersive and most importantly, persuasive.

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Why do traditional proposals fall short?

Even the most beautiful design concepts can fall flat if clients can’t visualise the outcome. Traditional proposals, especially those relying on static mood boards or flat samples, often leave too much to the imagination. This uncertainty can slow down decisions, lead to excessive revisions or even derail a project. To build trust and win approval faster, proposals need to go beyond ideas; they need to show outcomes.

 

The value of realistic 3D visuals

Designers who use high-quality 3D renderings instantly stand out. Clients feel more confident when they can clearly see how materials interact with light, space and other elements. The more lifelike your visuals, the easier it becomes for clients to connect emotionally to your vision.

 

Realistic textures and immersive experiences help reduce uncertainty, speed up decision-making and increase client satisfaction from the outset.

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Why do Twinbru’s 3D fabric textures make a difference?

Many digital materials lack the depth and authenticity of real-world fabrics. Twinbru’s 3D fabric textures are high-resolution scans of actual textiles, which means they accurately reflect the look, weave, sheen and drape of physical materials. This realism is crucial when you want your renderings to mirror what clients will see in person; eliminating surprises and bridging the gap between concept and delivery.

 

How to build digital mood boards that work

Mattoboard is a powerful platform for building material boards that actually enhance your workflow. Fully integrated with Twinbru’s 3D fabric textures, including FibreGuard and FR-One collections, Mattoboard allows you to create material boards that are not only visually polished but also technically accurate. Unlike static presentations, these boards can be shared digitally and explored in 3D, allowing clients to interact with your proposal in a more meaningful way.

 

Need to swap out a texture or update a concept? No problem. Mattoboard allows real-time collaboration and easy revisions, helping you streamline feedback loops and shorten approval timelines.

 

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How can you let your clients experience the design in their own space?

Where Mattoboard provides interactive boards, Glyph takes it one step further – bringing designs to life through AR. With Glyph, you can overlay Twinbru’s digital fabrics onto real-world surfaces using just a phone or tablet. This means clients can walk through their homes or commercial spaces and see your design ideas, colours, textures and all - in real time.
 
This kind of immersive visualisation makes a proposal not just informative, but unforgettable. It reduces doubt, gets faster buy-in and makes your design feel less like a concept and more like a reality.

 

A real-world example that proves it works

When Home Fabrics integrated Glyph into their client experience, they saw an immediate impact. Clients were able to visualise fabrics on furniture and walls without leaving the showroom; or even their homes. This new way of presenting options led to quicker decisions and greater client confidence. It also made fabric selection more enjoyable and less overwhelming.

 

The result? Stronger engagement, faster sign-offs and fewer back-and-forth revisions.
 
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What can better proposals do for your business?

Well-crafted, immersive proposals don’t just impress; they perform. By combining high-quality 3D renderings with Twinbru’s fabric textures and innovative platforms like Mattoboard and Glyph, you make it easier for clients to understand, trust and love your vision. This clarity reduces hesitation, cuts down on revisions and accelerates project timelines. It also positions you as a forward-thinking designer who’s invested in both craft and communication.

 

Take the next step in your design process

If you’re looking to level up your client proposals, start with your visuals. Invest in tools that help clients see, feel and experience your design before a single item is ordered. With Twinbru’s 3D fabric textures, Mattoboard for collaborative material boards and Glyph for AR visualisation, you have everything you need to make your proposals more engaging and effective.

 

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