The Metaverse and Twinbru’s Digital Fabric Twins


How do we see digital fabrics as part of a virtual world along with architecture and interior design.

One of the big questions businesses find themselves asking is, “‘What do technological advancements mean for us?” Whether it's a new digital payment system, an app to order from suppliers or an online portal for customers, there are various tech solutions that help drive businesses of all sizes forward.

As a company in the textile industry, even Twinbru has found itself asking this same question with regards to the metaverse. Questioning the importance and implications of the Metaverse is also important for interior designers, architects and furniture designers. These industries are all about what is tangible and creatively provide the environments that shape and anchor people’s lives. With the Metaverse comes life in virtual environments, so there is a direct implication for how these creative skills translate into a world with almost zero restrictions.


Welcome to the new age

One of the key reasons why there’s so much buzz around the Metaverse is because of the rapid adoption of the digital economy in recent years. Businesses have had to change their operating models and deal with great shifts in work culture as well as how people live. It has also meant thinking outside the box and finding new ways to build client relationships where the expectation is for faster communication and more meaningful interactions with less energy required.

Architecture stands with one leg in a world that’s 3,000 years old and another leg in the 21st century.” Rem Koolhaas, Pritzker Prize-winning architect.

Dutch architect Rem Koolhaas summarises the unique position of architecture as well as associated design industries for an emerging virtual world in his quote. As was wonderfully illustrated in the film Inception, even non-physical worlds require experts in design and construction in order to build something that feels real and functions the same as its physical counterpart. These design fields hold great value in both the physical and the digital worlds because they hold unique creativity and memory, both of past trends and of present sensibilities, that could shape the future.


Driven by content

If there’s one thing the world learnt from a global lifestyle change in general, it was that humans are always looking for stimuli and connection to each other. The Metaverse is going to need a colossal amount of content to provide the immersive, otherworldly experience we’ll expect and all that content will be some form of a digital asset. Digital items are a multibillion dollar market already and the value of NFTs (Non-fungible tokens) lies in their verification of the uniqueness of digital items. This is why architects, interior designers or furniture designers would be able to grow the value of their concepts and creations in a digital world where there will likely be a constant demand for new creative outputs. 

In the metaverse, it’s going to be all about the content. Where digital twin technology will play a fundamental role is the potential for these industries to showcase or even test drive their ideas in a virtual world with either no restrictions or the ability to create an environment that matches the physical world. Just imagine a house built in the metaverse with all the proposed interior design and bespoke furniture and the future owners can experience it through different seasons, day or night, while being able to physically walk through the space with virtual reality headsets. It completely transforms where and how these sectors interact with each other and their clientele.


Cut from the same digital cloth

The race is on to bring this virtual world to life. Like fabric, there are many threads of innovation that have to be woven together for it to become reality. The internet we know today is a prime example of how collective contribution by pioneers of the time can help something evolve in a relatively short period of time. 

Twinbru sees great potential in the future of the metaverse. Digital fabric twins are usable content for 3D designers and artists who are already in the early stages of metaverse building. Bringing a virtual world to life is going to require digital replicas of the stuff that occupies our physical world but with a few cool modifications. 

We foresee digital fabric twins functioning in the Metaverse in two ways. First, when virtual worlds are more established with communities exploring and creating unique spaces within these worlds, digital fabric twins will be utilised for designed environments. The architects and 3D designers building the new environments will be able to use the digital fabric twins to create beautiful homes, offices, hospitality spaces and even interiors for yachts or mobile homes. 


As the Metaverse evolves, depending on the e-commerce capabilities unlocked in its growth, the possibility should exist for metaverse users to see something they like and be able to order it immediately with just a click on the item. Better still, the metaverse could potentially recommend products or show different colour options as the user shows interest in an item. It would be a highly personalised purchasing experience backed by an automated supply chain, much like what Twinbru already provides with its digital fabric library.  

These are big ideas that may not be viable for many years, but it is possible to close the imagination gap to see these hopes become reality.


Taking the first step towards the future

Greater adoption of technological solutions has opened new possibilities for businesses, especially those in the creative space, to chart their journey to exciting opportunities. It is important now to assess the benefits of the new developments that hit the market and how they align with the businesses growth plans as well as emerging trends within its specific industry. 

6-2What digital fabric twins offer the textile industry and its associated fields is a new way of interacting and applying the products in design. The benefits include reduced waste by decreasing the reliance on fabric sample books, greater global accessibility, and improved efficiency in communication, design and implementation with digital processes. It also gives a competitive advantage where more businesses seek to create immersive visual experiences with great attention to detail.


Let’s move forward together

Visit our Partnerships page to see where Twinbru’s digital fabric twins are distributed. For great inspiration and to get a taste of what interior design in the metaverse could be, head over to our Renders page or follow our Pinterest boards.


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