In any business where a product must be sold, how that product is presented is vital to the sales strategy and success. People want to see the product in all its glory, they want to be inspired and aspire to own the product and the lifestyle it represents. The presentation of the product, whether in an advertisement, on social media, in a showroom or store, is often the first step of the customer journey created by the brand. So, who wouldn’t want the advantage of 3D visualisation, especially in the world of furniture design?
The advent of 3D visualisation technology has revolutionised the furniture design and marketing industry, making it easier to create and showcase furniture designs in an efficient and cost-effective manner. It is the next step in visual marketing and many brands are shifting from traditional 2D images to stunning 3D renders. But it’s also understandable that some brands are hesitant to venture down the tech solution road or feel it may be too fancy or too big for their small business. There is great power in 3D visualisation in furniture design and marketing and here’s why:
Here Are the Design Benefits
3D visualisation technology offers several benefits for furniture design businesses. Firstly, it allows designers to create more realistic and accurate designs, which can help to reduce errors and improve the overall quality of the end product. Secondly, it offers greater flexibility, enabling designers to make changes to their designs easily and quickly. This can be particularly useful for custom designs and bespoke pieces. Thirdly, 3D visualisation technology allows designers to showcase their designs in a more immersive and interactive manner, which can help to improve customer engagement and satisfaction.
Busting the Cost Myth
One of the biggest misconceptions about 3D visualisation technology is that it's expensive. However, the reality is that it's much more cost effective than traditional furniture design methods. With 3D visualisation, designers can create detailed and accurate models of their designs, without the need for expensive physical prototypes. This not only saves time and money but also allows for faster iterations and design improvements.
Collaborating for Great Marketing Content
3D visualisation technology enables furniture designers to collaborate more effectively with 3D designers and marketing professionals. By combining their expertise, the collaboration can yield more realistic and interactive product renders in a much shorter time. As digital libraries can be easily shared, there is a greater allowance for experimentation and testing designs that might be typically pushed aside but can be explored in a digital format initially. The 3D designer can also help showcase the products in a fresh, exciting way the furniture designer might not have considered. Once you include marketing knowledge into the mix, you’ve got a trifecta that will maximise the visual showcase of furniture designs. 
Marketing Made Easier
3D visualisation technology also has significant advantages when it comes to furniture marketing. The creation of digital imagery for marketing is far cheaper than the cost of seasonal photoshoots or regular updates of products when new fabrics or colourways are introduced. The content also accurately reflects the design and functionality of their products, resulting in better customer engagement and increased sales. Working with a 3D designer means better planning and adherence to the available budget with realistic expectations of what the deliverables will be.
The Advantage of Evergreen Content
Another advantage of 3D visualisation technology is that it enables the creation of evergreen content. Unlike traditional photography or video content, 3D visualisation technology allows designers to create images and videos that can be used repeatedly over time, without the need for new photography or filming. This is particularly useful for furniture retailers and wholesalers, as it allows them to create high-quality marketing materials that can be used for years to come. It is also a sustainable option as digital content reduces the environmental impact associated with physical prototypes and samples.
In conclusion, 3D visualisation technology is a game-changer for furniture design and marketing. Twinbru’s digital fabric textures are a natural inclusion because the high-quality renders offer a photo-realistic replica of fabrics that are available to purchase. They also deliver high impact in terms of being true to colour and accurately showing texture, which makes the 3D visualisation completely lifelike. It adds the realism and interest that allows these visualisations to be used over and over again with great success.